A graphic or banner which takes a visitor to another Web site when clicked.
A click on an advertisement which takes a visitor to another Web site.
Occurs when an ad is displayed to a visitor. Once visitors have viewed an ad,
they can click on it (see Ad Click). There may be more than one ad on an ad view.
A unique visitor tracked by user name and password rather than by IP address.
You may find more authenticated user names than total visitors because several
persons may be using the same IP address. Since many ISPs dynamically assign
IP addresses, and since multiple visitors may use a single IP address,
authentication is a much more accurate way to identify visitors.
Technique that limits access to Internet or intranet resources to visitors
who identify themselves by entering a user name and password.
Measure of the traffic on a site. Bandwidth is expressed as the amount of
data transferred in a specified unit of time.
A program used to locate and view Web pages. These include Netscape, Mosaic,
Microsoft Internet Explorer, and others.
Click Through Rate Percentage of visitors who viewed an ad and also clicked
on it. This is a good indication of an ad's effectiveness.
A computer that accesses resources provided by another computer, called a server.
An error occurring due to an invalid request by the visitor's browser. Client
errors are in the 400-range. See the "Status Code" glossary entry for more
The database installed and used by Reporting Center to look up the company name,
city, state, and country corresponding to a specific domain name.
Files containing information about Web site visitors. This information can include
the visitor's user name, preferences, etc. The information is provided by visitors
during their first visit to a Web site. The server records this information in a
text file and stores it on the visitor's hard drive. At the beginning of later
visits, the server looks for a cookie and configures itself based on the
A page chosen by the system administrator for Path Analysis. The Path Analysis
pages track which clicks brought each visitor to the selected Destination Page.
A page is considered a document if the path ends in a file extension configured
by the system administrator as a document (examples: .htm or .doc) or if there
is no file name - that is, the path ends in a slash (example: http://www.oregonmarine.com/ads/).
Typically, a page will be defined as a document
if the content is static (that is, it contains no query parameters). However, the
administrator has the option of configuring dynamic pages to be identified as
documents if he or she chooses.
The text name corresponding to the IP address of a computer on the Internet. For example,
www.webtrends.com is a domain name.
Domain Name Lookup
The process of converting an IP address into a text name (for example, 126.96.36.199
is converted to www.webtrends.com).
Dynamic Pages and Forms
Dynamic pages are generated dynamically based on values selected by a visitor. They
are generated with variables, and do not exist anywhere in a static, predictable
form. Reporting Center considers any URL containing options (with a question mark
in the URL) a dynamic page. Any file with a POST command is considered a form.
The first file requested by a visitor during a visit to your Web site.
The first page viewed during a visit to your Web site. If a visit consists only of hits
to non-page files, that visit has no entry page. This can cause the total number of
entry pages to be less than the total number of visits.
The last page viewed during a visit to your Web site. If a visit consists only of hits
to non-page files, that visit has no exit page. This can cause the total number of
exit pages to be less than the total number of visits.
File Transfer Protocol. It is a standard method of sending files from one computer
to another over the Internet.
Identifies types of files by their file extension. For example, a file named
graphic.gif is identified as type "gif."
A means of narrowing the scope of a report by specifying ranges or types of data
to include or exclude.
Scripted pages which pass variables back to the server. These pages are used to
gather information from visitors. Reporting Center counts any file with an HTTP
POST command as a form.
Graphics Interchange Format. It is a graphics file format commonly used in
Hypertext Markup Language. It is the programming language for static Web pages.
It usually includes hypertext links between related objects and documents.
Hypertext Transfer Protocol. It is a standard method of transferring data between
a Web server and a Web browser.
Each file requested by a visitor registers as a hit. There can be several hits on
each page. While the volume of hits reflects the amount of server traffic, it is
not an accurate reflection of the number of pages viewed.
The main or introductory page of a Web site. The home page provides visitors with
an overview and links to the rest of the site. It often contains or links to a
Table of Contents.
Home Page URL
The URL for the home page of the site analyzed in the report.
Internet Protocol Address. It is a series of four one- to three-digit
numbers separated by periods. It is used to identify a computer connected to
the Internet. For example, 188.8.131.52 is an IP address.
Joint Photographic Expert Group. It is a compressed graphics format common on
A file created by a Web or proxy server which contains information about the
activity of the server.
Visitors who didn't have a cookie on their first visit, but had one during
Indicates visits to your Web site that did not originate from any other site.
For example, any visitor who types the URL of your site directly into their
browser window fits into this category.
In tables showing a variable-length list of items, the number of items may exceed
the number that can be viewed at one time. The values for the items not currently
shown are added together and shown in the row named "Other."
Any document, dynamic page, or form. Different types of profiles have different
default settings for which file extensions qualify a file as a document. These
settings can be changed by the Reporting Center system administrator. Any URL
containing a question mark is considered a dynamic page. Any file with a POST
command is considered a form.
A hit to any file classified as a page. Contrast the value for "page views" with
the value for "hits," which includes hits to files of every type.
A program used on a Palm device to display site content, similar to Netscape or
Internet Explorer on PCs.
A portable personal computer small enough to fit in the palm of a person's hand.
Reporting Center reports only include Palm devices if the log files shows the
device used a Palm browser.
Path Through Site
The sequence of pages a visitor views, from the entry page to the exit page and
all pages in between.
Paths from Start
The sequence of pages a visitor views, excluding the entry page.
Paths to Destination
The sequence of pages a visitor views before arriving at a selected Destination Page.
Refers to the operating system, such as Linux or Windows 98.
An established method of exchanging data over the Internet.
URL of a Web page that refers visitors to your site.
The dates covered in the report. You may select a report period of any day, week,
month, quarter, or year within the data provided by the log analysis.
Visitors who already had a cookie from your site before they visited.
A simple programming language used to execute specific or limited tasks.
Scripts are often used for pages on the Internet to serve dynamic content
and to tailor pages for individual visitors.
computer that hosts information available to anyone accessing the Internet
or an internal intranet.
An error occurring on the server. Web server errors have codes in the 500
Single Access Page
A page on your Web site that visitors open, then exit from, without viewing
any other page. To qualify, the visit must be to a page with a valid document
type. If the visit is to a document with a different type (such as a graphic
or sound file), the file does not count as a single access page, and the visit
is not included in the total. Such visits are often the result of other sites
referencing a specific downloadable file or graphic on your site. In these
cases, a visit may have a single hit to a non-document type file, and will not
be counted in the percentage calculations.
An automated program which searches the internet.
The HTTP status code of a file request specifies whether the transfer was successful
or not, and why. These codes are defined in RFC 2616, section 6.1.1.
100 = Success: Continue
101 = Success: Switching Protocols
200 = Success: OK
201 = Success: Created
202 = Success: Accepted
203 = Success: Non-Authoritative Information
204 = Success: No Content
205 = Success: Reset Content
206 = Success: Partial Content
300 = Success: Multiple Choices
301 = Success: Moved Permanently
302 = Success: Found
303 = Success: See Other
304 = Success: Not Modified
305 = Success : Use Proxy
307 = Success : Temporary Redirect
400 = Failed: Bad Request
401 = Failed: Unauthorized
402 = Failed: Payment Required
403 = Failed: Forbidden
404 = Failed: Not Found
405 = Failed: Method Not Allowed
406 = Failed: Not Acceptable
407 = Failed: Proxy Authentication Required
408 = Failed: Request Time-out
409 = Failed: Conflict
410 = Failed: Gone
411 = Failed: Length Required
412 = Failed: Precondition Failed
413 = Failed: Request Entity Too Large
414 = Failed: Request-URI Too Large
415 = Failed: Unsupported Media Type
416 = Failed: Requested range not satisfiable
417 = Failed: Expectation Failed
500 = Failed: Internal Server Error
501 = Failed: Not Implemented
502 = Failed: Bad Gateway
503 = Failed: Service Unavailable
504 = Failed: Gateway Time-out
505 = Failed: HTTP Version Not Supported
In tables showing a variable length list of items, the number of items may exceed
the number that can be viewed at one time. The values for the items currently
shown are added together and shown in the row named "Subtotal."
Suffix (Domain Name)
See "Top-Level Domain."
A one-year report displays monthly time increments. A one-quarter report displays
weekly time increments. A one-month report or a one-week report displays daily
time increments. A daily report displays hourly time increments. An hour-long
interval marked 12:00, for example, includes all activity between 12:00 and 12:59.
The suffix of a domain name. A top-level domain can be based on the type of
organization (.com, .edu, .museum, .name, etc) or it can be a country code
(.uk, .de, .jp, .us, etc.). The top-level domain can be used to identify the
type of web site. The following is a partial list of how this report categorizes
Commercial: .com .co .com.[country code] .co.[country code] .firm.co
Education: .edu .edu.[country-code] .ed.[country code] .ac.[country code]
.school.[country code] .k12.[country code] .re.kr .sch.uk
International: .int .int.co .int.ve .intl.tn
Government: .gov .gov.[country code] .gove.[country code] .go.[country code]
Military: .mil .mil.[country code]
Network: .net .ad.jp .ne.kr .net.[country code]
Organization: .org .or .org.[country code] .or.[country code]
This table row gives the sum of all of the items for the current table during
this report period. If the number of items for the table exceeds the number
that can be viewed at one time, then a "Subtotal" row and an "Other" row will
also be provided, and their sum will equal the Total row.
The quantity of data transferred.
Uniform Resource Locator. It is a means of identifying an exact location on the
Internet. For example, http://www.webtrends.com/html/info/default.htm is the URL
which defines the location of the page Default.htm in the /html/info/ directory
on the NetIQ Corporation Web site. As the previous example shows, a URL is
comprised of four parts: Protocol Type (HTTP), Machine Name (webtrends.com),
Directory Path (/html/info/), and File Name (default.htm).
Individuals who visited your site during the report period. If someone visits
more than once, they are counted only the first time they visit.
Portion of a log file that identifies the browser and platform used by a visitor.
Users Without Cookies
Visitors who come to your site with cookies disabled. There is no way to determine
if these visitors are new or returning.
Visit A visit is a series of actions that begins when a visitor views their first
page from the server, and ends when the visitor leaves the site or remains idle
beyond the idle-time limit. The default idle-time limit is thirty minutes. This time
limit can be changed by the system administrator.
Visit Duration (Minutes)
The number of minutes your Web site was viewed by a visitor.
Total number of minutes your site was viewed by all visitors during the report period.
Visits with Clicks
Visits to your site where at least one ad was clicked on.
A program used on a WAP device to display site content, similar to Netscape or
Internet Explorer on PCs.
A server that acts as an intermediary and relays requests from visitors with WAP
devices to your site.
A wireless device using Wireless Application Protocol (WAP), such as a cellular
telephone or radio transceiver, that can be used to access the Internet. Reporting
Center reports only include WAP devices if the log file shows the device used a
Acronym for Wireless Transport Layer Security protocol, which is the security
layer endorsed by the WAP Forum (www.wapforum.org). Its primary goal is to
provide privacy, data integrity, and authentication for WAP applications